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A professional makeup artist brand that brings out the natural beauty as if touched by the hands of a makeup expert.

We help you observe your strengths and make them stand out more, so you can complete
Youtiful the most natural beauty that is just as you are.

You+Beautiful

KEY7Principle

Jung Saem Mool's products are designed based on the "KEY7" law, which was directly devised from makeup artist Jung Saem Mool's many years of know-how and pure artistic techniques, to help you discover your own beauty rather than chasing trends.
  • Thin&Thick Techniques to make your face look smaller and three-dimensional
  • Warm & Cool Techniques While Looking Hard
  • Wet & Dry The Secret to Long-Lasting Makeup
  • Lost & Found Techniques to make your eyes look bigger and your lips look clear
  • Focal Point How to Give Balance to Your Face
  • Simple & Complex Techniques for emphasizing what you want to stand out
  • Old & New Create your own style by combining trends and individuality

History

  • 2024
    • September Shinsegae Duty Free Incheon Airport T2 store opened
    • July Hong Kong Lane Crawford Times Square store opened
    • July Singapore ION Orchard store opened
    • July Korean Air, Jin Air in-flight duty free store opened
    • June Lotte Duty Free Busan store opened
    • May Singapore flagship store opened
    • MarchSingapore flagship store opened
    • MarchChina Zhaoyuan distribution contract
    • FebruaryIndonesia Global Mandiri Distribution Agreement
  • 2023
    • NovemberShinsegae Duty Free Incheon Airport (T1) store opening
    • NovemberLotte Duty Free Jeju store opening
    • NovemberShilla Duty Free Jeju store opening
    • SeptemberShilla Duty Free Seoul store opening
    • SeptemberShinsegae Duty Free Centum City store opening
    • SeptemberExpanding 626 stores including Japan's Hanshin Department Store and Variety Shop
    • SeptemberEstablishing a Hong Kong corporation
    • AprilLotte Cheongnyangni store opens
    • MarchSingapore Shopee brand store opens
    • MarchSingapore Lazada brand store opens
    • MarchSingapore company mall opens
    • FebruaryUS FLIP brand store opens
    • FebruaryChina Pindo brand store opens
  • 2022
    • NovemberAir Busan in-flight duty-free shop opens
    • NovemberJapan NOIN brand hall opens
    • NovemberJapan LOFT, PLAZA, @COSME, etc. 253 variety shops open
    • NovemberThailand Fashion Island pop-up store opens
    • SeptemberLotte Department Store main branch renewal opens (1F)
    • JulyChina Jing-Dong domestic brand hall opens
    • JulyJapan AmazonJP, Qoo10, Rakuten, JSMJP Opening
    • MayAir Seoul In-flight Duty Free Shop Entry
    • MarchJapan Itochu Distributor Contract
    • FebruaryThailand KONVY LUXE Brand Hall Opening
  • 2021
    • NovemberChina TIK-TOK Global Brand Hall Opens
    • OctoberChina JING-DONG Global Brand Hall Opens
    • MarchThailand Central Plaza Ladprao Pop-up Store Opens
  • 2020
    • SeptemberThailand Official Website Opening
    • JulyChina Tmall Global Brand Hall Opening
    • MayThailand Megna Bangna Pop-up Store Opening
    • AprilOlive Young Entry
    • MarchTaiwan Shopee Mall Brand Hall Opened
    • MarchThailand Shopee Mall Brand Hall Opened
    • MarchShinsegae Duty Free Myeongdong Main Store Entry
    • JanuaryAmazon.com, Amazon JP Entry
  • 2019
    • NovemberAsiana Duty Free Shop Opens
    • OctoberChina Xiaohongsu Store Opens
    • OctoberThailand Siam Paragon Store Opens
    • SeptemberJapan Rakuten Store Opens
    • SeptemberThailand LAZADA Mall Flagship Store Opens
    • AugustEntering Thailand - Siam Center
    • AugustEntering Lotte Duty Free Myeongdong Main Store
    • AprilEntering AK Plaza Suwon Store
    • AprilEntering Lotte Department Store Ilsan Store
  • 2018
    • DecemberEntering Hyundai Department Store Middle East Branch
    • NovemberEntering Hyundai Department Store Duty Free Shop
    • AugustShinsegae Chicor Store Entry
    • JanuaryJeongsam Mall Overseas Mall Opening (Global Shipping)
  • 2017
    • DecemberLotte Department Store Main Branch (2F)
    • OctoberHyundai Department Store Sinchon Branch
    • September2017 5th Korea Brand Awards Brand Leadership Category Grand Prize
    • JulyShilla Duty Free Online Store Entry
    • MayGarosu-gil Flagship Store "Jeong Saem Mool Flops" Opening
  • 2016
    • DecemberNaver Beauty Window Pop-up Market in Progress
    • MayHyundai Department Store Pangyo, Mokdong, Apgujeong Main Branch Pop-up Store in Progress
  • 2015
    • NovemberLaunch of Artist Brand JUNG SAEM MOOL