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A professional makeup artist brand that brings out the natural beauty as if touched by the hands of a makeup expert.

We help you observe your strengths and make them stand out more, so you can complete
Youtiful the most natural beauty that is just as you are.

You+Beautiful

KEY7Principle

Jung Saem Mool's products are designed based on the "KEY7" law, which was directly devised from makeup artist Jung Saem Mool's many years of know-how and pure artistic techniques, to help you discover your own beauty rather than chasing trends.
  • Thin&Thick Techniques to make your face look smaller and three-dimensional
  • Warm & Cool Techniques While Looking Hard
  • Wet & Dry The Secret to Long-Lasting Makeup
  • Lost & Found Techniques to make your eyes look bigger and your lips look clear
  • Focal Point How to Give Balance to Your Face
  • Simple & Complex Techniques for emphasizing what you want to stand out
  • Old & New Create your own style by combining trends and individuality

History

  • 2025
    • MarchOpened a flagship store at BEAUTRIUM in Thailand
    • FebruaryHeld a grand launch event in Indonesia
    • FebruaryLaunched at Cloud Nine in Mongolia
    • JanuaryLaunched on KrisShop, Singapore Airlines’ inflight duty-free platform
  • 2024
    • DecemberGrand opening at Sociolla in Indonesia
    • DecemberLaunched at Lotte Duty Free, Gimpo Airport
    • NovemberLaunched at SOGO Kai Tak in Hong Kong
    • OctoberLaunched at Langham Beauty Mong Kok in Hong Kong
    • SeptemberShinsegae Duty Free Store opened at Incheon Airport Terminal 2
    • JulyOpened at Lane Crawford Times Square in Hong Kong
    • JulyOpened at Ion Orchard in Singapore
    • JulyOpened at Korean Air and Jin Air inflight duty-free shops
    • JuneOpened at Lotte Duty Free Store in Busan
    • MayOpened the flagship store in Singapore
    • MarchOpened the flagship store in Singapore
    • MarchExclusive distributor contract in China
    • FebruaryExclusive distributor contract with Global Mandiri in Indonesia
  • 2023
    • NovemberOpened at Shinsegae Duty Free Store,
      Incheon Airport (T1)
    • NovemberOpened at Lotte Duty Free Store, Jeju
    • NovemberOpened at Shilla Duty Free Store, Jeju
    • SeptemberShilla Duty-Free Shop Opens in Seoul
    • SeptemberEntering Shinsegae Duty Free Centum City Branch
    • SeptemberExpansion of 626 stores,
      including Hanshin Department Store and Variety Shop in Japan
    • SeptemberEstablishment of Hong Kong Corporation
    • AprilLotte Cheongnyangni Branch Opens
    • MarchShopee Brand Hall Opens in Singapore
    • MarchSingapore's Lazada Brand Hall Opens
    • MarchSingapore's own mall opens
    • FebruaryFLIP Brand Hall Opens in the U.S
    • FebruaryChina's Pindo Brand Hall Opens
  • 2022
    • NovemberAir Busan in-flight duty-free shop opens
    • NovemberJapan NOIN brand hall opens
    • NovemberJapan LOFT, PLAZA, @COSME, etc. 253 variety shops open
    • NovemberThailand Fashion Island pop-up store opens
    • SeptemberLotte Department Store main branch renewal opens (1F)
    • JulyChina Jing-Dong domestic brand hall opens
    • JulyJapan AmazonJP, Qoo10, Rakuten, JSMJP Opening
    • MayAir Seoul In-flight Duty Free Shop Entry
    • MarchJapan Itochu Distributor Contract
    • FebruaryThailand KONVY LUXE Brand Hall Opening
  • 2021
    • NovemberChina TIK-TOK Global Brand Hall Opens
    • OctoberChina JING-DONG Global Brand Hall Opens
    • MarchThailand Central Plaza Ladprao Pop-up Store Opens
  • 2020
    • SeptemberThailand Official Website Opening
    • JulyChina Tmall Global Brand Hall Opening
    • MayThailand Megna Bangna Pop-up Store Opening
    • AprilOlive Young Entry
    • MarchTaiwan Shopee Mall Brand Hall Opened
    • MarchThailand Shopee Mall Brand Hall Opened
    • MarchShinsegae Duty Free Myeongdong Main Store Entry
    • JanuaryAmazon.com, Amazon JP Entry
  • 2019
    • NovemberAsiana Duty Free Shop Opens
    • OctoberChina Xiaohongsu Store Opens
    • OctoberThailand Siam Paragon Store Opens
    • SeptemberJapan Rakuten Store Opens
    • SeptemberThailand LAZADA Mall Flagship Store Opens
    • AugustEntering Thailand - Siam Center
    • AugustEntering Lotte Duty Free Myeongdong Main Store
    • AprilEntering AK Plaza Suwon Store
    • AprilEntering Lotte Department Store Ilsan Store
  • 2018
    • DecemberEntering Hyundai Department Store Middle East Branch
    • NovemberEntering Hyundai Department Store Duty Free Shop
    • AugustShinsegae Chicor Store Entry
    • JanuaryJeongsam Mall Overseas Mall Opening (Global Shipping)
  • 2017
    • DecemberLotte Department Store Main Branch (2F)
    • OctoberHyundai Department Store Sinchon Branch
    • September2017 5th Korea Brand Awards Brand Leadership Category Grand Prize
    • JulyShilla Duty Free Online Store Entry
    • MayGarosu-gil Flagship Store "Jeong Saem Mool Flops" Opening
  • 2016
    • DecemberNaver Beauty Window Pop-up Market in Progress
    • MayHyundai Department Store Pangyo, Mokdong, Apgujeong Main Branch Pop-up Store in Progress
  • 2015
    • NovemberLaunch of Artist Brand JUNG SAEM MOOL